The Dark Art of Pricing

Businesses drive hard to build sales. They find it hard to avoid discounting and, even with discounts, they fail to “harvest” every possible sales opportunity.

We envy companies like Apple and DuPont. But these companies understand that it is more important to maximize profits than to drive recklessly towards profit-less sales. They have a pricing strategy that enables them to do just that.

Your company would be more profitable, more valuable and better able to get financing if your pricing strategy supported your business objectives.

Part 1:            Identifying a pricing problem
Part 2 :           Pricing for Profit: the numbers                 
Part 3:           Pricing and Marketing